2025 CJ K-FESTA E.I. Design

We renewed the E.I. (Event Identity) for 2025 CJ K-FESTA, held in Vietnam. CJ K-FESTA is a cultural festival composed of three themed sections — SPORTS WEEK, MOVIE WEEK, and FOOD WEEK. To support smooth transitions between programs and venues, we developed a flexible graphic asset and logo system that can be adapted across various situations and touchpoints.
In addition, we created a set of illustrations and visual modules to establish a consistent yet scalable identity that can expand with future editions of the festival.

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